Startup Professionals Musings

DECEMBER 18, 2020

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. Real-time in-process updates vs after-the-fact stories.

Custom 173

Custom Customer Social Media Technical Review 173

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

MARCH 14, 2022

I continue to believe that most of the data gathering in the real world, and on the Internet, is done by businesses to help you find what you want, protect you, and improve your experience, rather than invade your privacy or scam you. Make your company visible, reachable and responsive through social networks.

Custom 137

Custom Customer Technical Review Symantec 137

socalTECH

OCTOBER 7, 2009

For this morning's interview, we sat down and talked with Nick Desai , CEO of Global Fitness Media , which runs FitOrbit (www.fitorbit.com), an online site looking to help users put together a fitness and connect with fitness trainers. So we're driven by experts, who help you put together a plan.

Media 168

Media Pricing Sites Training 168

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 104

Social Media Media Marketing Social Network 104

Both Sides of the Table

OCTOBER 22, 2010

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. In his early career he realized the importance of email lists. He was riveting.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

socalTECH

APRIL 2, 2014

We are the only, data-driven incentive platform that helps marketers optimize their audience participation across the channel. Smartify''s software-as-a-service platform automates all aspects of their digital marketing, across their channels, including mobile, social, email, and web. What is Smartify? That''s what I get excited about.

Marketing 196

Marketing Pasadena Platform Email 196

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

Startup Professionals Musings

JUNE 4, 2010

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Marty Zwilling.

Social Media 88

Social Media Media Marketing Startup 88

socalTECH

NOVEMBER 11, 2013

We''re also happy to announce some of the first sponsors who are going to be supporting the awards and the event, including: Internap , PricewaterhouseCoopers , Demand Media , Ramprate , Cresa Partners , UK Trade & Investment (with many others coming on board). Interested in adding your name as a sponsor of the awards? READ MORE>>.

SoCalTech 124

SoCalTech Southern California News Entrepreneur 124

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 82

Marketing Demand Startup Custom 82

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 104

Marketing Demand Startup Custom 104

socalTECH

MARCH 19, 2009

Venice, California-based Topspin , a developer of software focused on helping musicians market and distribute their work, launched an upgrade to its product Wednesday at the SXSW festival. Tags: marketing content topspin artists sxsw music media. The company's founder is Peter Gotcher, who created DigiDesign and its audio tools.

Software 100

Software Marketing Redpoint Venice 100

Both Sides of the Table

APRIL 21, 2010

So there is likely robust demand from borrowers. The idea is that in a world in which companies need to deal with customer support requests from Twitter, Facebook, email, phone, IM, etc. Collaboration in business starts and ends with email. In business you spend your life in email. Enter P2P lending. Enter Xobni.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Tech.Co

DECEMBER 28, 2022

Please fill in your email. And in addition to streamlining biofuel production, Reversion is also developing ways to improve energy storage for when supply exceeds demand, taking a multi-pronged approach to sustainable power generation. . The podcasting and multi-media market is a notoriously hard one to break into.

Startup 118

Startup Artificial Inteligence Platform Newsletter 118

socalTECH

FEBRUARY 22, 2011

At the Twiistup panel last week, there was a debate over whether big companies could be created here, which is ridiculous--Demand Media is the latest example there, we've got Cornerstone OnDemand coming out soon, and there is no question there are market leading, large revenue companies coming out of Southern California.

Redpoint 154

Redpoint Southern California Cornerstone OnDemand Invest 154

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Custom 100

Custom Customer Marketing Demand 100

socalTECH

MAY 30, 2019

Robin Richards: Brand amplification and brand protection are critical to companies, in helping them attract and retain employees. Our platform not only distributes your jobs, but helps with your brand online, and helps candidates move forward to see if they have a great fit with the company. That's been very effective.

Content 193

Content Social Network Coach Help 193

Tech.Co

JULY 31, 2017

After being disrupted with an email notification, an average person will need 23 minutes and 15 seconds to regain their focus again. Yet as an entrepreneur, you can rarely hide under the rock and pretend there’s nothing else happening around you and no one is demanding your attention. Shift to Snapchat-Styled Videos.

Snapchat 65

Snapchat Product Email Social Media 65

Startup Professionals Musings

FEBRUARY 1, 2019

Innovation is key in setting your company apart from the onslaught of promotional media out there today, including email blasts, banner ads on the Internet, and pervasive television spots. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Custom Customer Mobile 73

InfoChachkie

FEBRUARY 29, 2016

The Billion Dollar Email. A few months later, on December 30th, 2010, my friend appended the following text to a lengthy, non-Uber oriented email: “not sure if you guys are aware of uber ( ubercab.com ). Thus, while it is painful for a great investment to pass you by, the pain is wistful, not acute. Sounds familiar. .

Venture Capital 100

Venture Capital Email Invest Services 100

Startup Professionals Musings

JUNE 3, 2019

I continue to believe that most of the data gathering in the real world, and on the Internet, is done by businesses to help you find what you want, protect you, and improve your experience, rather than invade your privacy or scam you. Make your company visible, reachable and responsive through social networks.

Technical Review 78

Technical Review Symantec Social Network News 78

socalTECH

MARCH 20, 2009

Helping entrepreneurs succeed. We Create Demand for California's Technology Companies. tech, new media, entertainment and consumer industries. Dealmaker Media www.undertheradarblog.com is presenting their 13th Under the Radar conference in Mountain View, CA. Email us at info@socaltech.com. on April 24, 2009.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 91

Marketing Startup Demand Custom 91

Both Sides of the Table

AUGUST 15, 2010

One person who doesn’t waste this opportunity is Sam Jones of Formation Media. You can’t help but lean forward and want to hear what the next line is. I run a company called Formation Media. We set up Formation Media to bring that experience to the Internet. My partner was in product management at Demand Media.

Startup 315

Startup Content Conference Media 315

Both Sides of the Table

JUNE 15, 2010

I had been working on marketing & strategy initiatives for European telcos for the past several years helping them to think through and design Internet offerings. I emailed him a copy of my internal resume with my relevant experience and asked to have a phone call. It was right up my alley in terms of skill sets and interests.

Startup 379

Startup Keiretsu Writing Help 379

Tech Zulu Event

DECEMBER 9, 2015

If you’re planning to launch the latest version of a device, for example, make sure you’ve adequately allocated resources to keep up with the demand. 3 Take advantage of email. If you already have an email list, you’re ahead of the game. 4 Use social media. Does your tech help people connect? 9 Share everything.

Social Media 40

Social Media Entrepreneur Resource Tips 40

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Hopefully this article and the accompanying six-minute video will help you avoid learning these mission-critical lessons the hard way. During those same 15-years, I made innumerable mistakes. Share and Enjoy.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

socalTECH

MARCH 27, 2009

Email us at info@socaltech.com. Helping entrepreneurs succeed. We Create Demand for California's Technology Companies. tech, new media, entertainment and consumer industries. Dealmaker Media www.undertheradarblo g.com is presenting their 13th Under the Radar conference in Mountain View, CA on. innovation.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Startup Professionals Musings

DECEMBER 29, 2017

If you receive an email or phone call requesting details on your plan from someone you don’t know, don’t assume that asking them to sign an NDA will protect you. I also recommend that you practice explaining your concept in marketing terms through social media, networking opportunities, and crowdfunding.

Technical Review 61

Technical Review Patents Ideas Social Media 61

Both Sides of the Table

JANUARY 16, 2012

most Seed or A round deals will be done by an investor in your region so that should help you to focus. He’s focused on that sector (not exclusively but predominantly) and therefore has an amazing network at large financial services firms to help you with business development. Other investors have national practices. Not so much.

Develop 366

Develop Development Funding Venture Capital 366

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 55

Marketing Startup Demand Custom 55

Startup Professionals Musings

FEBRUARY 22, 2014

I must be the only one who believes that most of the data gathering in the real world, and on the Internet, is done by businesses to help you find what you want, protect you, and improve your experience, rather than invade your privacy or scam you. In addition, there is a real business opportunity here for startups.

Entrepreneur 100

Entrepreneur Technical Review Startup Social Network 100

socalTECH

JUNE 25, 2013

We send you reminders by email, and deliver as many times a year as you prefer. round changes things for us, and will let us invest in infrastructure, build our team, invest in media, and also invest in technology to better leverage our spend on media. He got his MBA here, and went back to help start this company.

Services 215

Services Technical Review Startup Pricing 215

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. We streamline strategy development using a Reality-Based approach, then execute cross-media programs including websites, brochures, ads, booths. It has been fun to get to know her again.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

JUNE 4, 2017

I must be the only one who believes that most of the data gathering in the real world, and on the Internet, is done by businesses to help you find what you want, protect you, and improve your experience, rather than invade your privacy or scam you. In addition, there is a real business opportunity here for startups.

Entrepreneur 54

Entrepreneur Technical Review Startup Symantec 54

Tech Zulu Event

SEPTEMBER 20, 2010

Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. How startup can leverage social media to get investors attention. Most people facing this problem resort to mass text messages, and long, frustrating email chains.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71