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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve.

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Demand Media Extends Pluck To Mobile

socalTECH

Santa Monica-based Demand Media has extended its Pluck social media platform to mobile devices, the company said today.

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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

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What Is xAI? Elon Musk Reveals New Startup To Rival OpenAI

Tech.Co

Initially pinned as a generative AI startup for Twitter when it first hit the headlines back in April, the xAI website seems to suggest that the new startup will remain separate from the social media platform, as well as Musk's collection of other technology companies. The post What Is xAI?

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s that’s where the customers are.

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6 Keys To Recognizing Business Bubbles Ready To Burst

Startup Professionals Musings

In startup business plans, a bubble is too many entrepreneurs and too many investors chasing the latest “next big thing,” like Google search engine, Facebook social network, or Amazon e-commerce site. Supply and demand ignored. We all believe that supply and demand meet to create stable prices (reflexive). Overconfidence.

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