Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. The patents Overture held became known in small circles as Google’s ’361 problem as outlined here. Yes, Google won.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

FEBRUARY 24, 2010

At the end of the day, what we do is create demand and pass that in the form of a lead to someone. It's an extremely valuable service, and we're paid through various commercial relationships--Google AdSense, major affiliate networks, or direct relationships with individual brands and retailers.

Content 165

Content Demand Sites Media 165

InfoChachkie

JULY 14, 2011

Leading advertising networks like Commission Junction, LinkShare, Google Affiliate Network, ShareASale and many others license our platform to help their advertisers and publishers easily create, manage, track, and optimize call-based advertising campaigns.”. Performance marketing also demands accountability.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war. That gave Google a huge cost advantage.

Competition 350

Competition Idealab Product CitySearch 350