Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 82

Marketing Demand Startup Customer 82

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 104

Marketing Demand Startup Customer 104

Both Sides of the Table

FEBRUARY 18, 2013

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. You should only worry about this if you’re a large, traditional media company with fat margins. TV of the future will not always have linear stories. think Apple. and again here.

Startup 380

Startup Media Content Platform 380

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Customer 100

Customer Custom Marketing Demand 100

Tech Zulu Event

JUNE 11, 2012

TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012. Producers, Brands, and Advertisers all share unique perspectives about where we are and where we need to go as new forms of content emerge across digital platforms.

Content 61

Content Los Angeles West Hollywood Angel 61

TechCrunch LA

MAY 26, 2018

It’s a matter of survival thanks to the persistent lack of demand from consumers. . A producer with MTV Networks, the founder of the collaborative game development platform Squarepushers Inc. “Immersive theater is absolutely the platform that will help drag us along,” Bennett says. .

Torrance 180

Torrance Los Angeles Entertainment Platform 180

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 91

Marketing Startup Demand Customer 91

Tech Zulu Event

OCTOBER 21, 2011

Hollywood and Silicon Valley converged over coffee at the Ritz Carlton Hotel in West Los Angeles for the Digital Hollywood conference to find out what studios and techies are all buzzing about. The conference brings about panelists from across the platforms in film, television, new media and tech.

West Los Angeles 61

West Los Angeles Netflix Digital Hollywood Hollywood 61

socalTECH

MAY 23, 2012

Tobi Bauckhage: We are a movie recommendation and discovery platform. Our platform is all about connecting early fans and early audiences with new and upcoming movies, months before a movie comes out. and are now one of the largest media outlets for entertainment on the web and Facebook. What is the idea behind Moviepilot?

Startup 164

Startup Paramount Netflix Entertainment 164

Both Sides of the Table

JULY 1, 2010

A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Hollywood Walk of Fame. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Total Raised: $21.4mm.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 55

Marketing Startup Demand Customer 55

socalTECH

MARCH 3, 2011

We thought we'd create a platform that was as powerful and rich as Youtube is for video, or Flickr is for pictures, or Docstoc is for documents. We saw people were exchanging sound bites, sending them around to friends, and using the platform as we had envisioned, which was not just for long form audio, but for actual sound bites.

Redpoint 201

Redpoint Startup Content .Net 201

socalTECH

MARCH 24, 2010

We've got a suite of on-demand, manufacturing tools which means they never have to spend money upfront. There's a convergence between the paradigm of the music business, and the business of social media. Brandon Hance: Two in particular do on-demand, Cafepress and Zazzle. It represents a tremendous opportunity. READ MORE>>.

Van Nuys 191

Van Nuys Tech Coast Angels Startup Web 191

socalTECH

JULY 20, 2011

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. The driving force for me was the gap in the market which I saw, a disruption in media consumption patterns. Basically, that disruption is 18-34 year olds have changed how they consume media.

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

OCTOBER 11, 2013

Assignmint is a web-based platform to list freelancing work for employers and help writers find the right freelance job for them and standardizes the paperwork between the two parties. For all those who want to talk about the fragmentation of media and the models for journalism is in trouble; it’s actually not. Digital media?

Journal 90

Journal Startup Writing Media 90

SoCal Delicious

MARCH 1, 2010

Surprisingly, Hollywood hasnt played a major role in the formation of new companies, which have tended to be in less glamorous though more lucrative areas like lead-generation and service (with obvious exceptions like JibJab and Hulu, a joint venture of Fox and NBC). This is a whole new "generation 2.0"

Los Angeles 50

Los Angeles Company Companies Angel 50