What Should You Do with Your Crappy Little Services Business?
Both Sides of the Table
APRIL 25, 2011
You own the IP you create. You end up needing to add staff and take on more risk without knowing what your future demand will be. My advice wasn’t to shut down all product / IP initiatives but rather to be clear on their purpose and how to monetize them. In a down market IP can become a huge differentiator.
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