Demand Marketing Mentor Writing 
Both Sides of the Table
APRIL 21, 2020
Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. The reality is that when unemployment sinks in demand is likely to get worse.
Startup Professionals Musings
JULY 5, 2023
The first step toward a business with any idea is to write it down, and build a business plan around it. Usually these will not give you money, but will provide inexpensive expert mentoring and office services. Companies at this stage must have a large market, good traction, and be focused on scaling infrastructure and market adoption.
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Both Sides of the Table
APRIL 1, 2020
It goes without saying that if you find yourself in a really negative headspace PLEASE reach out to any trusted mentor, friend or family member. In the words of my friend and a CEO with whom I work, “Yeah, I know I need to make some cuts because our demand has changed, but I want to do this with a scalpel and not with an axe.”
Startup Professionals Musings
OCTOBER 12, 2020
The first step toward a business with any idea is to write it down, and build a business plan around it. Usually these will not give you money, but will provide inexpensive expert mentoring and office services. Companies at this stage must have a large market, good traction, and be focused on scaling infrastructure and market adoption.
Startup Professionals Musings
SEPTEMBER 12, 2021
As a startup mentor and investor, I am approached regularly by aspiring entrepreneurs who assert that business plans take too much time, are inaccurate, and rarely add value. In fact, they are probably in such a hurry to give you money that they don’t want you to waste time writing anything down and passing it along to new investors.
Startup Professionals Musings
AUGUST 16, 2020
As an angel investor and a mentor to aspiring entrepreneurs, I’m always disappointed to see founders who seem stressed out most of the time, and more annoyed than energized by the abundance of challenges they see in building their startup. Don’t demand or expect immediate gratification.
Startup Professionals Musings
AUGUST 7, 2021
Most entrepreneurs avoid setting up a board of directors for their new business unless or until they sign up an investor who demands a seat on the board. Board rules and governance policies should be articulated in writing and voted upon. Board members in constant conflict can kill your company more quickly than any market forces.
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