Both Sides of the Table

JULY 21, 2014

” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Work with customers on business cases (for internal use) and ask for case studies (for you to publish in marketing).

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

MAY 30, 2022

According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Switch your attention from product development to sales. Managing business growth is more than metrics. Optimize the total customer experience.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

FEBRUARY 28, 2020

In business vernacular, targets are usually called metrics. A good metric has to be easily measurable, and directly correlated to results, rather than hours worked. For example, for a sales person, this metric number would likely measure new revenue or new customers. Provide incentives to focus everyone on real results.

Metrics 124

Metrics Entrepreneur Satisfaction Study 124

Startup Professionals Musings

SEPTEMBER 1, 2019

According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Switch your attention from product development to sales. Managing business growth is more than metrics. Optimize the total customer experience.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Mergers and acquisitions also require new skills.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

FEBRUARY 4, 2015

According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Switch your attention from product development to sales. Managing business growth is more than metrics. Optimize the total customer experience.

Startup 108

Startup Sales Metrics Entrepreneur 108

socalTECH

AUGUST 30, 2017

David Baird: I've been a musician since I was five, studying classical piano, and evolved into guitar like so many other people. I can't imagine starting a service, like Airbnb, Uber, and other now famous marketplaces, and starting with zero users on either the supply or demand side. I've been in bands for a long time. READ MORE>>.

Startup 150

Startup Metrics Offshore Sites 150