Tech.Co

MARCH 5, 2015

The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market. Many of these companies were among the first to introduce new business ideas to the market.

Idealab 70

Idealab Paid Search CitySearch Resource 70

socalTECH

AUGUST 28, 2017

We're focused on larger scale events, not do-it-yourself type events, and we're really for people planning large scale events, looking for ideas, and who are looking for a professional to help them. Being a digital person, I kept looking online for new ideas. That's how I came up with the idea. Why did you create PartySlate?

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

Both Sides of the Table

APRIL 15, 2010

Because GoTo.com was his idea. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. But bill is a BIG idea guy. Overture sold for $1.6 billion to Yahoo!

Venture Capital 271

Venture Capital Capital Google Platform 271

InfoChachkie

JULY 14, 2011

Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. Good ideas, great people and access to capital are key to any thriving entrepreneurial ecosystem.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

OCTOBER 8, 2014

What was Bill Gross’s heretical idea as portrayed to the tech elite? He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). You can hear many other amazing stories in this 1:1 interview ).

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

MARCH 11, 2011

He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs.

Competition 350

Competition Idealab Product CitySearch 350

InfoChachkie

DECEMBER 2, 2009

Your marketing dollars paid for these unattributed customers, but like Wanamaker, you cannot identify when or how. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking.

Customer 164

Customer Custom Advertising SEM 164