socalTECH

JANUARY 25, 2012

Thousand Oaks-based Ceres , the developer of seeds to supply the bioenergy and biofuels feedstock business, has set its initial pricing range for its IPO, according to a filing from the company this morning. Ceres said it now expects its IPO to price at between $21.00 Ceres has applied to list on the NASDAQ Global Market as CERE.

Pricing 145

Pricing Thousand Oaks Design Capital 145

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. In their recruiting process, they actually have a key insider designated as a “bar raiser” involved in ever interview, to make sure that the bar is never lowered due to any bias or pressing business urgency.

Marketing 123

Marketing Technical Review Customer Custom 123

Startup Professionals Musings

OCTOBER 13, 2019

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 94

Marketing Patents Offshore Startup 94

Tech.Co

MAY 31, 2023

Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Lenido Startup tool: Accounting software Price: Free Accounting software doesn't need to come at a premium. VPN Startup tool: VPN Price: Free Hide.me VPN is the best complimentary VPN we've tested.

Tool 128

Tool Startup Software Review Technical Review 128

Xconomy

NOVEMBER 10, 2016

There is no mention of drug pricing or what the administration might do about frequent price increases, such as Mylan’s EpiPen practice, that critics say are unsubstantiated and unethical. People will also be able to purchase insurance across state lines, even though the states will be in charge of regulating their markets.

Pricing 106

Pricing Innocal Sites Design 106

socalTECH

AUGUST 30, 2016

The new drone--which costs $499.99--is specifically designed to take aerial photos and videos of consumers, for sharing on social media. Yuneec , the Chinese flying drone developer which has its U.S. headquarters in Ontario, California, has rolled out a new drone today--the Breeze, which it calls a "flying camera". READ MORE>>.

Marketing 113

Marketing Social Media Pricing Media 113

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 296

Venture Capital Product Marketing Resource 296

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

TechCrunch LA

JULY 19, 2022

The process for retailers and brands to liquidate excess inventory hasn’t changed very much, if at all, and while some retailers were able to build operational infrastructure to service the off-price channels, it continues to be a constant pain point. She went on to write, “Dee and Josh are the exact right team to tackle it.

Product 191

Product Funding Technical Review Equity 191

socalTECH

MARCH 15, 2021

San Diego-based Longboard Pharmaceuticals, which is developing medicines for neurological diseases, raised $80M in its IPO last week, selling 5,000,000 shares of its common stock at a price of $16.00 The company is now trading on the Nasdaq Global Market as LBPH.

San Diego 113

San Diego Pricing Design Marketing 113

TechCrunch LA

APRIL 22, 2019

That would have been a botox bar that would sell cosmetic treatments to folks who wanted treatments, but didn’t want to pay high prices for them. With Naqzi on board, the company began filing patents for its unique process and the products it’s bringing to market, says Paiji. Blueland refills/Image courtesy of Blueland.

Design 161

Design Patents Los Angeles Ideas 161

Startup Professionals Musings

MAY 23, 2013

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). Product line pricing. Cost-based model. Skip it where there are many competitors.

Pricing 116

Pricing Product Customer Custom 116

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Technical Review 88

Technical Review Pricing Software Review Customer 88

Startup Professionals Musings

NOVEMBER 9, 2018

Since I am a techie at heart, I always get excited when founders pitch their new innovation as “disruptive,” meaning that it is so unique that it will create a new market and disrupt the existing value network, displacing established products and markets. Take advantage of big data and modern design tools.

Marketing 89

Marketing Technology Customer Custom 89

TechCrunch LA

AUGUST 19, 2019

Mullenax told me he became interested in this market after working as a finance and operations analyst at Bonobos, where he “fell in love with the [direct-to-consumer] model.” ” He argued that the market has room for more than just “one winner or two winners or five winners.” Paul Munford.

Startup 217

Startup Seed Funding Los Angeles Competition 217

socalTECH

SEPTEMBER 18, 2020

San Diego-based green energy technology developer Nuvve , which is developing vehicle-to-grid load balancing technology, says it has started participating in California's wholesale energy markets, via an effort with the University of California San Diego.

San Diego 124

San Diego Pricing Design Sites 124

Startup Professionals Musings

JULY 18, 2022

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Patents 106

Patents Offshore Startup Demand 106

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. I was 23 and had been programming computers, designing computer networks and selling software for 10 years. That was fine with me – the market is the market. That was the market. It is neither.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

JANUARY 30, 2021

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Product 159

Product Technical Review Pricing Software Review 159

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Technical Review 157

Technical Review Entrepreneur Marketing Customer 157

Startup Professionals Musings

DECEMBER 26, 2010

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing. Tiered or volume pricing. Freemium” model.

Pricing 98

Pricing Product Startup Competition 98

TechCrunch LA

SEPTEMBER 24, 2019

The Canoo designers have departed pretty radically from the traditional designs that other electric vehicle manufacturers have favored going with something that looks more like a VW Microbus than the sport utility vehicle that Byton is aiming for, or Tesla and Fisker’s sportscars and sedans or Rivian’s electric trucks.

Chief Technology Officer 237

Chief Technology Officer Los Angeles Design Outsource Development 237

socalTECH

JULY 19, 2017

According to UBTECH, the new robot kit lets kids build two different robots, the GrabberBot and DigBot, or a robot of your own design. The new product is aimed at the STEM education market. The new product has a retail price of $99. READ MORE>>.

Education 138

Education Los Angeles Pricing Design 138

Startup Professionals Musings

MARCH 20, 2015

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Marketing 102

Marketing Technical Review Entrepreneur Customer 102

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Target market. Sales/Marketing.

Sales 102

Sales Customer Custom Outsource 102

TechCrunch LA

AUGUST 30, 2022

Genies is partnering with a handpicked group of creators to design the first set of collections available on the platform, Nigam said. Because each item is an NFT, the original creator gets a cut of the revenue each time that item is resold and owns the intellectual property behind the design , he added. Image Credits: Genies.

Geni 219

Geni Silver Lake Startup Platform 219

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

NOVEMBER 27, 2021

I’ve also known startups who have worked for months on the infrastructure of their business – front office, manufacturing, product design, marketing, personnel, and sales – then started work on a web site in parallel with their “grand opening.” Viral marketing needs a website. The website can be a source of revenue.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

OCTOBER 13, 2012

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 104

Marketing Startup Patents Offshore 104

Startup Professionals Musings

FEBRUARY 18, 2013

I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, and secondly, their feedback may lead you directly away from your real target market of mainstream customers. Witness the market struggle for 3DTV acceptance over the past couple of years. Higher product price.

Marketing 96

Marketing News Pricing High Tech 96

TechCrunch LA

NOVEMBER 2, 2021

News broke in May that Bird was looking at a SPAC-led debut on the public markets. That’s precisely what the company will be worth in light of Switchback II’s share price declines, but the number could be lower than the headline figure from early merger disclosures. billion for Bird when it began to trade. So what?

News 148

News Los Angeles Examples Pricing 148

SoCal CTO

MARCH 1, 2010

They have a related post: Designing startup metrics to drive successful behavior | For Entrepreneurs , but I think that looking at my Startup Metrics post provides a bit broader set of metrics to consider. Great stuff. Of course, one of the best ideas around this is to have Negative Customer Acquisition Costs.

Pricing 150

Pricing Acquisition Customer Custom 150

TechCrunch LA

JUNE 10, 2021

Overall, Klarna is live in 20 markets, has more than 90 million global active users and more than 2 million transactions a day conducted on its platform. While the company was profitable for its first 14 years of life, it has not been profitable the last two, according to Siemiatkowski, and that’s been by design. billion valuation.

Los Angeles 266

Los Angeles Funding CIO Marketing 266

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 54

Marketing Patents Offshore Startup 54

Tech Zulu Event

SEPTEMBER 18, 2013

Marketing your startup can be one of the most daunting tasks an entrepreneur faces on their journey to world domination. Marketing, however, is not always about what we as consumers need, but what we deeply desire. Play around with clean, bold design. Website design: Less is more! Just make it go away….

Guide 105

Guide Startup Marketing Template 105

socalTECH

FEBRUARY 27, 2014

Irvine-based RF semiconductor developer WiSpry said Wednesday that it has launched a new product, a RF quad capacitor array, aimed at the consumer, wireless market. WiSpry''s new MEMs-based, tunable, RF quad capacitor array allows designers to develop RF filters in consumer wireless systems.

Product 138

Product Design Pricing Marketing 138

Startup Professionals Musings

JULY 24, 2020

In my experience, your first step should be to look beyond traditional marketing practices, per the following strategies: Make every customer experience a memorable one. Today’s customers demand to be more than satisfied with your price to be loyal. Not every change you make is worthy of hype in your marketing.

Customer 136

Customer Custom Social Media Startup 136