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10 Top Rules For Marketing In Today’s Digital World

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

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StoryBots Brings Edutainment to Second Screens | Delighting Kids

Tech Zulu Event

We thought, if we could tap into this market, my God, this business opportunity is a 100 times bigger than our eCard business,” said Gregg Spiridellis. If you can find a market that you believe in, craft your product around that market. Back when video was a tiny patch on the screen. Gregg Spiridellis pondered. “We

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Interview with Alan Horsager, Episona

socalTECH

How do you take a new, genetic test to market, and how do you bridge the gap between research and the market? Our first product is called Seed, which is a screening test for male infertility. We've translated that into a screening test, which started offering out in October of last year. What is Episona?

USC 100
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StoryBots Brings Edutainment to Second Screens | Delighting Kids

Tech Zulu Event

We thought, if we could tap into this market, my God, this business opportunity is a 100 times bigger than our eCard business,” said Gregg Spiridellis. If you can find a market that you believe in, craft your product around that market. Back when video was a tiny patch on the screen. Gregg Spiridellis pondered. “We

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3 Great Ideas You May Steal

Eric Greenspan

What you can’t eat, sell to you neighbors or at a local farmers market. Qwerty is here to stay, but the touch screen keyboard needs a serious redesign. Why do we even need to touch the screen? We need a keyboard that is above the screen, projected, with bigger buttons. Imagine if this caught on. Keyboard idea 1.

Ideas 117
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Creator…Know Thine Users! | Making Apps the Markets Want

Tech Zulu Event

So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have. One for each of the main Hero Screens you have in your application. Sally is taken to the Create an Account screen.

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ORA Smart Glass | Augmented Reality Glasses

Tech Zulu Event

No other company competes with Google Glass on the augmented reality (AR) market, but there are plenty of startups looking to take a bite at the market. The core technology piece, the retinal projection, took the longest time to research. ORA’s unique design with a flip screen offers users two ways to use the smart glass.

Google 89