Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. The other major pilot customer was.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

JULY 14, 2010

There is a corollary to that advice, which is “doing the right things is more important than doing things right.&# Sounds simple but in practice I promise you most organization fall into the latter trap. Here’s how it goes: You have a business development group with two people. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

socalTECH

MAY 5, 2009

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. One, is we build and design websites. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Mostly, Google just had way better organic results (“the loss leader&# ) so it was always preferred by consumers. Overture was sold to Yahoo!

Competition 350

Competition Idealab Product CitySearch 350

InfoChachkie

DECEMBER 2, 2009

Unattributed – There is no such thing as organic customers. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. However, Search Engine Management (SEM) is not a “set and forget” exercise. It does not happen.

Custom 164

Custom Customer Advertising SEM 164