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UberMedia Sells Managed Media Business Unit To LA's Gimbal

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Pasadena-based UberMedia , the Idealab-backed developer of mobile analytics software, said this week that it has sold its managed media business unit to Los Angeles-based Gimbal. Gimbal--previously known as The Mobile Majority--develops proximity and location management software, and is led by CEO Rob Emrich.

Media 113
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UberMedia's New Product Ties Your Ad Views To Your Local Shopping

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Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

Product 100
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Ubermedia Targets TV With New Tool

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Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

Tool 147
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UberMedia Snags Yahoo Exec

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Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. Aledort was most recently VP, head of media for Yahoo''s global partnerships group.

Yahoo 100
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UberMedia Launches iOS Advertising Tool

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UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

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UberMedia Names VP

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Pasadena-based UberMedia , the Idealab-backed developer of mobile and desktop messaging and social media apps, is announcing this morning that it has hired Ken Rudman as its Vice President of Developer Relations. UberMedia develops a suite of Twitter messaging apps such as UberSocial and Echofon.

Idealab 154
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FastSoft Acquired By Akamai

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Pasadena-based FastSoft , the developer of Internet acceleration appliances, has been acquired by Akamai , Akamai said Thursday afternoon. FastSoft's technology is based out of Caltech, and was originally developed to accelerate traffic on the next generation Internet, Internet2. READ MORE>>.

CalTech 140