Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Both have the same end goal of getting people to your website.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

MARCH 13, 2020

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry.

Template 124

Template Beverly Hills Startup SEM 124

Both Sides of the Table

FEBRUARY 7, 2013

Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in. But more importantly Ethan developed the belief over time that consumers really needed a service that would allow them to book across many different service businesses from one convenient location.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

InfoChachkie

JULY 23, 2012

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. They basically said, ‘Anybody who is a developer, come hang out here at Trada and we’ll give you coffee and food and a desk and Internet and you can plant here… and of course, some of those people (became) optimizers.

Marketing 233

Marketing Blogging Startup Venture Capital 233

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Some might be from banner ads and others may arise from an email campaign. .

Custom 164

Custom Customer Advertising SEM 164

Tech Zulu Event

APRIL 24, 2013

He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Different behaviors on the site or within the product should trigger different ‘nudges’ that might show up as an email in their inbox, something on social media in their feed, or through retargeted ads.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Tracking and performance reporting. You may be getting great traffic, but poor conversions.

Paid Search 90

Paid Search PPC Organization SEO 90