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6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

For your own happiness and satisfaction, I recommend you start instead working from that higher purpose and passion. All too often, business owners find the financial returns alone do not provide the long-term satisfaction and success they assumed would come with all the hard work and challenges that come with every business, large or small.

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6 Keys To Creating An Impressive Purchaser Experience

Startup Professionals Musings

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Employees must learn to develop relationships with real customers, and engage these customers to understand what each customer expects, and how to get customers to engage other customers.

Custom 131
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6 Ways To Make Customers Remember You As Exceptional

Startup Professionals Musings

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Employees must learn to develop relationships with real customers, and engage these customers to understand what each customer expects, and how to get customers to engage other customers.

Custom 158
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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

The concept of “ force multipliers ” originally was developed in military science, but certainly applies equally well to business. Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels.

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5 Risk Reduction Strategies For Your Next New Venture

Startup Professionals Musings

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Timing is critical, as well as focus on marketing and customer satisfaction.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Use this opportunity to validate their satisfaction and support for your company and your solution. Communicate what is happening and why to everyone. Don’t let the due diligence process be a surprise to the team.

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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing.