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Smarter Digital Marketing With Smartify's Carla Bourque

socalTECH

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196
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Interview with John Delacruz, Foodme

socalTECH

Pasadena-based Foodme (www.foodme.com) is one of the first, external startups funded out of Idealab's New Venture Group, and is looking to help connect restaurants with customers using a CPA model. The firm so far has signed up a number of restaurants in the Pasadena area. How do people get those deals--is this an email or a text?

Idealab 217
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KPCB has already blown through much of the $600 million it raised last year

TechCrunch LA

Kleiner Perkins , one of the most storied franchises in venture capital, has already invested much of the $600 million it raised last year and is now going back out to the market to raise its 19th fund, according to multiple sources. Speaking onstage at the Upfront Summit, an event at the Rose Bowl in Pasadena, Calif. ”

IBM 164
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Here’s How to Cancel a Meeting the Right Way

Both Sides of the Table

I wrote a version of this post four years ago but given the hectic nature of today’s tech markets I thought it was worth revisiting and updating. I wrote him the following email. In this case it warrants a personal email (or better yet a phone call) from you and a Herculean effort to reschedule the meeting.

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Central Desktop Plugs Into Outlook

socalTECH

Pasadena-based Central Desktop , a developer of software-as-a-service, project management tools, announced today that it has released a new plug-in for Microsoft Outlook. Central Desktop said the new plug-in will allow Outlook users to synchronize tasks, calendars, and share content between Central Desktop and Microsoft's email platform.

SaaS 100
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Decoding Signal From Noise For Wall Street, With Bitvore

socalTECH

That data--if you could just find the right piece--could be useful in a number of areas, particularly in the financial markets. Whether that''s for competitive analysis or market analysis, our product is basically able to monitor--on a very large scale--things that are important to your particular company.

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Interview with Andy Steuer, Punchcard

socalTECH

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. The best form of this right now is email, and even then, that's through a one-size-fits-all email. The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer.