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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web. Great posts.

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Web 1.0 Entrepreneurs: we are roadkill unless we learn to run as fast as today’s founders.

Steve Reich

Three full time developers and no marketing spend. inLife signed up dozens of merchants in Santa Barbara for their activity site. One of the founders wrote a Python script that sent out custom emails to a list they had developed. They are nearing 1mm registered users. They did it entirely through social networking.

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Interview with Daryl Bernstein, RightSignature

socalTECH

This morning's interview with Daryl Bernstein , CEO and co-founder of Santa Barbara-based RightSignature (www.rightsignature.com), a firm which has created an online, software-as-a-service offering to collect legally binding signatures on documents. And, haven't some folks been trying to educate people about the market for awhile?

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VC Confessions: We Passed On Twilio’s Seed Round

InfoChachkie

We typically do not ask entrepreneurs to visit our offices in Santa Barbara, but Jeff wanted to meet with Kevin, an investor in our Fund who helped us vet opportunities and occasionally invested alongside of us. <Note: I edited a few comments from Jeff's email, none of which related to our meeting in 2008.> billion).

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Interview with Mark Cromack, Cogi

socalTECH

Santa Barbara-based Cogi (www.cogi.com) recently launched a phone-based service which allows users to transcribe conference calls and meetings. What are the barriers to entry here--it seems like there have been a number of web startups who are doing some aspects of this--if not conference calls, at least transcribing voicemails?

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Want To Trip Out? This Entrepreneur Can Hook You Up

InfoChachkie

Greathouse : Let''s start with a question that will be especially helpful for my UC Santa Barbara students. Greathouse : Yes, it always seems to get harder to launch a startup when a market begins maturing. Kutay: "At first it was exclusively word of mouth in local markets. At that time in travel it was very relevant.

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Spotlight: LA Tech Summer Judges Includes BetterWorks, CallFire, Idealab, and Tech Coast Angeles

Tech Zulu Event

Prior to Idealab, Alex led sales and marketing efforts for venture-backed startups focused on enterprise software and services. He holds a BA from the University of California, Santa Barbara, a JD from Southwestern University, and suffers from an addiction to cheeseburgers. He is a recognized leader in the Voice 2.0