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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

We caught up with founder and CEO Mike Mothner --who we first interviewed back in 2007 --to catch up with the company, gets some hints and tips on growing a company, the challenges of bootstrapping, and why Wpromote hopes to be buying more companies in the future. Mike Mothner: I think, with search centric companies, that's a scary concept.

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Social Search – What Entrepreneur Needs To Know

InfoChachkie

I’ve seen some smaller retailers execute very innovative strategies, such as posting items for sale on Instagram to the first person who emails them. However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search.

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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. For additional tips and advice, and information about Visa''s small business solutions, follow @VisaSmallBiz and visit [link].

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. They are paid nothing for simply displaying the ad.

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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups , September 27, 2010 "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. Why You Should Write. He's awesome. " Listen.

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