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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Here’s a screen shot of my home page on awe.sm. Startup Advice'

Marketing 307
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REVIEW | Un-Realistic TV: “Start-ups: Silicon Valley”

Tech Zulu Event

The final episode of Bravo’s Start-ups: Silicon Valley aired recently, wrapping up an 8-episode run of what could be considered the most bizarre depiction of entrepreneurs and start-ups to date. They sound serious about start-ups, however actions speak louder than words. What was that ?

Startup 90
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The Talent Tourniquet | Making Los Angeles Startup Friendly

Tech Zulu Event

With unrivaled weather, a host of high-profile universities and unlimited array of daytime and nightlife entertainment, Los Angeles seems like a dreamland for young tech professionals and the companies hoping to employ their talents. People don’t just solely watch TV nowadays; they multitask with a handful of screens.

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Interview with Neville Spiteri, TheBlu

socalTECH

Among those involved in TheBlu are Andy Jones (Avatar), Joichi Ito (MIT Media Lab), Scott Yara (EMC/Greenplum), Yair Landau (MK Capital, formerly of Sony Pictures Entertainment), among others. As a studio, we are building entertainment titles that capture that spirit. How did you decide to start all of this?

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Why Hollywood is Joining the Video On-Demand Market

Tech.Co

The idea of video on demand has been around since as early as 1990 when GTE partnered up with AT&T to create the first VOD system. VOD pretty much started out as cable TV and then morphed into hundreds of millions of people globally streaming their favorite movies and shows onto handheld devices. For example, Warner Bros.

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TechZulu Recaps: The Annual Startup Forecast

Tech Zulu Event

The Annual TechZulu Startup Forecast is one of our most anticipated events. Richard Wolpert – Managing Director of Amplify.LA, startup incubator and Venture Advisor at Accel Partners. In addition, we had a fully stacked line up of showcasing startups with Causora , Floshare , Kiosked , and Yekra.

Startup 95
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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. What usually happens, is there's a barrage of poorly targeted ads leading up to opening weekend, and it drives downhill from there. It's all about execution.

Hollywood 256