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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

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LA Tech Startup Innovators and Fun Facts

Tech Zulu Event

Today’s startup innovators come from about six hours south of Silicon Valley. Fun Fact: One of the most prominent figures from their firm, Mark Suster t, runs a blog startups follow religiously. philosophie has worked with some of the world’s biggest names: Google, Nissan, Nintendo, UCLA, and more. Silicon Valley?

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What Mattered in 2012: Kevin Winston, Digital LA

socalTECH

Kevin Winston , is the organizer of Digital LA , the popular and widely attended networking organization for the Los Angeles startup, web, movie, music, marketing, and social media community. Accelerators and coworking spaces will continue to be the foundation for our growing startup scene.

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Tilofy: Making Sense Of The World Around You Using Location Data

socalTECH

Los Angeles-based Tilofy (www.tilofy.com)--out of USC''s Viterbi Startup Garage--is doing just that, helping to highlight what is going on around you, by absorbing all of that location data out there at any particular time and place. We spoke with Ali Khoshgozaran , founder and CEO of the company, to learn more about the startup.

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Silicon Beach Fest Celebrates Tech Startups and Hollywood in LA | Pics, Highlights and What’s Next!

Tech Zulu Event

The first-ever Silicon Beach Fest attracted more than 2,000 attendees from LA, San Francisco, San Diego, Santa Barbara, New York, Toronto, and London to celebrate LA startups and entertainment with panels, parties, pitch fests, hackathon, and beach games: volleyball, basketball and surfing lessons in Santa Monica and Venice on June 21-23, 2012.

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WESAWIT | Experience Events Through The Eyes of The Crowd

Tech Zulu Event

TechZulu catches up with the three to talk about WESAWIT, startups, and the LA scene. Thibault Mathieu: Morgan and I were both in film school at UCLA. We came up with an idea for an app and around that time we met with Chris. Morgan Rostagnat: It first started as a news-oriented app. What does WESAWIT do?

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Interview with Elizabeth Amini, Anti-Aging Games

socalTECH

Earlier this week, Los Angeles-based Anti-AgingGames (www.Anti-AgingGames.com), a new online game startup, announced a new service to help users improve their memory and concentration, as well as improve brain function. How did you end up starting the site? I ended up managing that project. This is my third company.

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