T-shirts And Tacos – A Winning Guerrilla Marketing Combination
InfoChachkie
AUGUST 22, 2011
As Ben points out, successful guerrilla marketing is predicated on creativity and clever execution, not a huge budget. It was a playful thing, a guerrilla tactic. You can watch my four-minute interview with Ben below or on YouTube here: [link]. Ben summed up the T-shirt and Taco adventure as follows, “It was a lot of fun.
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