article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Here are a few examples: Setting up the business. Marty Zwilling.

article thumbnail

10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Be consistent is their application, and provide contact information for both phone and email access. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Offer support assistance and guarantee. Publish the terms of your support, return, and replacement policies.

article thumbnail

Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

I feel too many people are discouraging, and as a result, too many entrepreneurs are discouraged and give up. In other words, instead of accepting that “SEO is good,” let's explore what the point of SEO is and when it is actually “good” (that is, promoting a goal). Look forward to connecting around the SEO topic.

Startup 150
article thumbnail

8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Every entrepreneur should count on at least a couple of adjustments or pivots before they get it right.

Blogging 110
article thumbnail

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.