enchantment 
InfoChachkie
APRIL 25, 2011
Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. Unfortunately, most business books do not offer entrepreneurs an adequate payoff. However, Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions ( Enchantment ) is an exception.
InfoChachkie
JUNE 4, 2012
As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Fallacy: An entrepreneur’s two most precious assets are time and money. In addition to paying the consultant, you must invest time to educate them. “Learn from the mistakes of others. Grant Exclusivity.
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Startup Professionals Musings
AUGUST 2, 2013
Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and secondly the business plan.
Startup Professionals Musings
JUNE 17, 2012
Investors tell me that they invest in people, more than the idea. Enchant your customers. According to Guy Kawasaki, enchanted customers elevate your brand, like advocating a good cause. An entrepreneur these days can’t afford to hide behind an impersonal website or hole up in the corner office.
InfoChachkie
MAY 20, 2013
According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. I asked Tige to define Return On Life, “Any good investor looks at return on investment, which is generally just dollars. Return On Life is (the pursuit of) experiences.
Startup Professionals Musings
JULY 18, 2013
Investors tell me that they invest in people, more than the idea. Enchant your customers. According to Guy Kawasaki, enchanted customers elevate your brand, like advocating a good cause. An entrepreneur these days can’t afford to hide behind an impersonal website or hole up in the corner office. Marty Zwilling.
InfoChachkie
MAY 20, 2013
According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. I asked Tige to define Return On Life, “Any good investor looks at return on investment, which is generally just dollars. Return On Life is (the pursuit of) experiences.
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