Entrepreneur Metrics Pricing Summary 
Startup Professionals Musings
APRIL 9, 2012
Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.
Startup Professionals Musings
FEBRUARY 3, 2011
Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.
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Startup Professionals Musings
MARCH 6, 2021
I found a good summary of the most common mistakes in a classic book by Kelly Clifford, “ Profit Rocket ,” written primarily to help you on the other side of the equation – skyrocket your profits. Always use a break-even analysis to measure what volume and price are required to offset total costs.
Startup Professionals Musings
FEBRUARY 11, 2010
Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.
Startup Professionals Musings
NOVEMBER 28, 2013
I found a good summary of the most common mistakes in a recent book by Kelly Clifford, “ Profit Rocket ,” written primarily to help you on the other side of the equation – skyrocket your profits. Always use a break-even analysis to measure what volume and price are required to offset total costs. Marty Zwilling.
Startup Professionals Musings
AUGUST 8, 2016
As a startup advisor and investor, I find that more and more entrepreneurs avoid using the term “profit” in pitching their new venture. Thus I was pleased and a bit surprised to see a new book, “ The Purpose Is Profit ,” by Ed “Skip” McLaughlin, an entrepreneur who has both succeeded and failed in starting multiple businesses.
Both Sides of the Table
MAY 2, 2015
For a well-funded A or B round company I have recommended “ leveling up ,” which entails many things but in summary I tell people to “act your stage.” It’s the nature of most entrepreneurs, honestly. They can help you with pricing. Another thing entrepreneurs f**k up? Timing of cash payments.
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