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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Concentrate your efforts on two to three platforms to start.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

Marketing 379
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Advanced Affiliate Marketing with ShoeMoney

SoCal Tech Calendar

Startups Uncensored #24. Join us for our next Startups Uncensored event on February 9th - Advanced Affiliate Marketing with Jeremy Schoemaker! Thursday, February 9, 2012 -- Advanced Affiliate Marketing with ShoeMoney. See [link] (more)

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

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5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker. This is the most important role because this person graduates a company from startup to viable long-term business. About Richie Hecker.

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Full Speed Ahead! Social Media Week Is Here!

Tech Zulu Event

If you are just hearing about this event, or if you already heard about it but just wanted to know exactly what is going to be happening this week, then this is for you. Where can I find out about events happening during SMW? Where can I find out about events happening during SMW? You can visit the official event page here.