Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media.

Media 101

Media Marketing Startup Framework 101

Both Sides of the Table

OCTOBER 19, 2010

But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011. The following is not meant to be a deep dive but rather a framework for understanding the issues. This is where the digital media puck is going. Enter Google.

Content 386

Content Google Media Hulu 386

Startup Professionals Musings

MAY 4, 2016

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Building a minimum viable product, with customer validation. Establishing your brand with interactive social media. The cost of social media done well is low.

Startup 61

Startup Social Media News Tool 61

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. You could just outspend. It is to out friend.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

DECEMBER 19, 2011

He argues for a world he calls POSO (post social) in which we will only use social applications which drastically cut down our time involvement and/or increase our productivity. Social media will be pervasive in the enterprise and is primarily driving by customer interactions. You need to log in to use it.

Web 355

Web HTML Mobile Social Network 355

Tech.Co

MARCH 1, 2018

If the user shares the add on social media, they earn an extra $.25. That’s why Canecto developed a cutting-edge, AI framework designed to be a web analytics assistant and help provide owners relevant insights around their customer base and learn how visitors interact with their content. That’s the concept behind AdWallet.

Startup 79

Startup Mentor Platform Help 79

Both Sides of the Table

JANUARY 17, 2011

The need for creativity extends well beyond product design. Yet most startups seem to constrain creativity to product design. The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. How much power does Google have due to search?

Writing 356

Writing Startup Ideas Summary 356

Tech Zulu Event

FEBRUARY 7, 2013

In this interview, Simon says it’s crucial to focus on your product, especially in a mobile world where the App Store reviews are all you have. You have very little real estate to deal with, so build a product that works and does what you say it’s going to do. Mobile is a different animal than Web.

Mobile 71

Mobile Technical Review Platform Startup 71