Funding Google Pricing SEM 
Both Sides of the Table
FEBRUARY 7, 2013
For Ethan it came down to two companies – BuildOnline or Google. ” I proclaimed to Ethan, “Google is at $400 / share. ” So Ethan went to work as a product manager at Google Video. When Ethan was considering leaving Google we talked about it. “No choice at all!” He was seeking $500k.
Both Sides of the Table
APRIL 26, 2016
That can be a trap for three primary reasons: Payback period may be long even of LTV/CAC is large and having a long payback period requires you to be able to raise capital to fund this deficit period. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. End of story.
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Both Sides of the Table
MARCH 25, 2016
So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM.
Both Sides of the Table
MARCH 11, 2011
He said it was better than the Yellow Pages because he would provide pricing transparency. Google was clear that they WOULD NOT go into this business. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!
Both Sides of the Table
MAY 15, 2010
We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. short answer: very, very rarely. But it does happen. Short answer: no.
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