socalTECH
AUGUST 18, 2010
San Diego-based Anametrix , a developer of cloud-based business analytics software, said today that it has received new funding and added a slate of well known advisors. Bourgeois is currently head of "Team FREDNET", which is developing a robotic Lunar Lander for the Google Lunar X Prize. Robertson is the outspoken founder of MP3.com,
Both Sides of the Table
FEBRUARY 7, 2013
For Ethan it came down to two companies – BuildOnline or Google. ” I proclaimed to Ethan, “Google is at $400 / share. ” So Ethan went to work as a product manager at Google Video. When Ethan was considering leaving Google we talked about it. “No choice at all!” He was seeking $500k.
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Both Sides of the Table
NOVEMBER 22, 2009
I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. At the time Google said it was against sponsored links because it confused the person searching for content – one of the main arguments people are again using about in-stream advertising. Some goes with Google.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.
Both Sides of the Table
APRIL 26, 2016
That can be a trap for three primary reasons: Payback period may be long even of LTV/CAC is large and having a long payback period requires you to be able to raise capital to fund this deficit period. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. End of story.
Both Sides of the Table
MARCH 25, 2016
In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. This is based on “price elasticity” and you can google that to understand it better.
Both Sides of the Table
MARCH 11, 2011
Google was clear that they WOULD NOT go into this business. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They were a juggernaut and Google was a small company. But obviously Google won the war.
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