article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

article thumbnail

The Series A Crunch Is For Entrepreneurs Who Can’t Create Their Own Luck

InfoChachkie

This is due to a fundamental disconnect between the increased activity of high-volume seed investors (that fill out lots of Seed rounds) and the relatively small number of Series A investors, who only make 1 or 2 investments, per partner, per year.". There is a similar Darwinian aspect to venture capital investing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Become a VC

InfoChachkie

There are many paths into the VC world, but they can generally be lumped into two categories: (i) serial entrepreneurship, and (ii) tech-oriented investment banking. I define a "VC" as, "a professional investor who deploys third-party funds into relatively early-stage companies." Manipulate Your Odds.

article thumbnail

Deal Hair: Is Your Startup More Like Russell Brand Or Bruce Willis?

InfoChachkie

Whenever a VC assesses a potential investment opportunity, they attempt to match the entrepreneur(s), their solution, and intended markets with a pattern they have previously encountered. Such deals are ideally funded by customer dollars until the opportunity is adequately proven and/or management accrues an adequate level of experience.

article thumbnail

Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Coull Offers Advertisers Video Skimlinks.

Customer 226
article thumbnail

Extracting More Than Cash From Your Angel Investors

InfoChachkie

Angel investors are often the sole source of funding for startups at the critical pre-launch stage. Ideally, such early-stage investors should have the experiences and motivation to help their ventures establish a sustainable business model, rather than simply writing a check before moving on to their next investment. Yep, Sounds Good.

Angel 217
article thumbnail

YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million. some of the money was spent by YouTubers to purchase homes and not create videos), the majority of the funds were properly deployed by the emerging community of professional YouTubers. Share and Enjoy.

Google 133