Remove Google Remove Help Remove SEM Remove Writing
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help.

Marketing 379
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. Such Search Engine Optimization (SEO) is modern-day snake oil.

Customer 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. And influencers may help once or twice but ultimately nothing is free. Market Size. Let me be very direct.

Startup 150
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

His impact has even helped a small country gain admission to the United Nations. It was a pleasure to write them myself. Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war. That gave Google a huge cost advantage.

article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Clearly a startup should consult its lawyer before filing or not filing.But the attorneys I relied on to write this piece told me that they’ve done lots of Section 4(2) deals in the past, and would recommend it to clients who had relatively simple financing agreements (not tranched-out, not too many investors, etc.)