Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

APRIL 18, 2012

Search optimization and marketing firm The Search Agency , which is based in Los Angeles, said todsay that it has expanded its operations and has opened up a new San Francisco client service office. The firm is backed by private equity firm JMI Equity.

Paid Search 198

Paid Search SEO Yahoo Equity 198

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. We have a strong focus on ROI, and the high growth, mid-market companies are the backbone of our growth. So we are looking for clients looking for significant growth.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Startup Professionals Musings

OCTOBER 3, 2012

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” You have to be found and favored by search engines. Search engines. like Google. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” You have to be found and favored by search engines. Search engines like Google are still the primary method for finding information on the Internet. The best content gets attention and keeps momentum growing.

Social Media 93

Social Media Content Startup Web 93

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Custom 164

Custom Customer Advertising SEM 164