Startup Professionals Musings

APRIL 29, 2019

Marketing is a critical element these days, and it can take many forms. It’s never too early to start marketing to define your brand. Thus I recommend that every business publish a website and start a blog even before they have a product to sell, enabling the following benefits: Get Google to work for you in highlighting your site.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

APRIL 16, 2011

Yet recent research indicates that almost half of small business websites are still missing these basics, and thus are essentially dead to the search world. The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. But the cost of doing nothing is even greater.

Google 93

Google SEO Search Engine Optimization SEM 93

Eric Greenspan

JANUARY 15, 2014

I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. He will use it to get answers to questions on Wolfram Alpha or just by Googling it. Marketing maniac. This is wonderful, but I can’t say its helped me in my career much.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139

Startup Professionals Musings

FEBRUARY 12, 2011

By Christian Arno, Managing Director Is your business tapping into foreign markets? If you haven't broken out of your domestic market, you are missing out on a big business opportunity. The internet can provide a whole host of innovative strategies for businesses of any size to break into foreign markets. domain name (e.g.

Marketing 89

Marketing Social Media Search Engine Optimization Web 89

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) To learn how to advertise on Google to get traffic to your website or offline business read “ Advanced Google Adwords ” by Brad Geddes. The best place to find forums is Google. Search Engine Optimization (SEO).

Customer 85

Customer Custom Marketing SEO 85

Eric Greenspan

JANUARY 15, 2014

I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. He will use it to get answers to questions on Wolfram Alpha or just by Googling it. This is wonderful, but I can’t say its helped me in my career much.

HTML 100

HTML Search Engine Optimization Santa Barbara Education 100

Eric Greenspan

JANUARY 15, 2014

I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. He will use it to get answers to questions on Wolfram Alpha or just by Googling it. This is wonderful, but I can’t say its helped me in my career much.

HTML 100

HTML Search Engine Optimization Santa Barbara Education 100

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

JULY 24, 2015

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Blogging will improve your site search engine ranking. It's the first step to full use of social media marketing.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

FEBRUARY 18, 2015

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement.

Ideas 105

Ideas Search Engine Optimization Startup Artificial Inteligence 105

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

socalTECH

OCTOBER 14, 2011

We caught up with Sam Rogoway , the firm's CEO--and the former founder of TripUp, which is now part of Kayak--to hear about how the firm is hoping to revolutionize the local business video market with its services, which just launched last month. We've also found that online video really helps with search engine optimization.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

SEPTEMBER 14, 2015

With Google or Amazon , you can get all the application storage and computing power you need without even thinking about an IT staff and big up-front costs for computer servers and applications. Take advantage of social media and free websites for marketing. Use low-cost subscription software and cloud computing.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

NOVEMBER 17, 2014

Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change. Here are the advantages I see with this approach: Faster time to market. Where did Google, eBay, and Facebook come from? Plan on multiple small launches, with iterations, rather than a big launch.

Startup 101

Startup Search Engine Optimization Social Network Customer 101

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

MARCH 2, 2016

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement.

Entrepreneur 55

Entrepreneur Search Engine Optimization Artificial Inteligence Organization 55

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Startup Professionals Musings

JUNE 9, 2013

Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change. Here are the advantages I see with this approach: Faster time to market. Where did Google, eBay, and Facebook come from? Plan on multiple small launches, with iterations, rather than a big launch.

Startup 105

Startup Search Engine Optimization Social Network Customer 105

Startup Professionals Musings

MAY 12, 2012

Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change. Here are the advantages I see with this approach: Faster time to market. Where did Google, eBay, and Facebook come from? Plan on multiple small launches, with iterations, rather than a big launch.

Entrepreneur 92

Entrepreneur Search Engine Optimization Startup Social Network 92

Tech Zulu Event

FEBRUARY 18, 2016

One of the most important elements of Google’s newest guidelines for search engine optimization is the speed with which a site loads. Site Speed . There is ample justification for these guidelines. Everyone involved in selling anything online is well aware of the rigidity of the “Internet attention span.”

Sites 40

Sites Search Engine Optimization Technical Review Web Development 40

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

FEBRUARY 27, 2010

I should have added that a website not clearly visible to search engines is lost in the dead zone. Unless someone searches for your company by name, it won’t show up in the results. The solution is basic search engine optimization (SEO). Google also rewards changing content with a higher ranking.

SEO 48

SEO HTML Search Engine Optimization Web 48

Tech.Co

FEBRUARY 8, 2018

How will voice assistant devices change the game for advertisers/marketers and SEO rankings? I think of it as disrupting search altogether. Your search engine optimization doesn’t matter when the search engine doesn’t matter. Voice becomes the new search. That’s a big thing.

Startup 70

Startup Search Engine Optimization SEO Tips 70

Startup Professionals Musings

APRIL 15, 2010

Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization). Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. Add content regularly.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Tech Zulu Event

APRIL 10, 2012

I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). When a developer publishes an app in the App Store , they’re given the ability to use 100 characters of keywords to try to maximize their search ranking.

Mobile 82

Mobile Search Engine Optimization SEO Startup 82

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

FEBRUARY 25, 2010

Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change. Here are the advantages I see with this approach: Fast time to market. Where did Google, eBay, and Facebook come from? Don’t mistake this for a license to launch an incomplete or poor quality solution.

Startup 48

Startup Search Engine Optimization Social Network Customer 48

Tech Zulu Event

AUGUST 31, 2015

Julio Fernandez has been a pioneer in online marketing for over a decade. Mr. Fernandez is founding partner of SocialShelfspace.com, a marketing agency that combines search engine optimization with influencer outreach and social technologies to deliver measurable effects.

Search Engine Optimization 40

Search Engine Optimization Social Media Technology Council Ideas 40

Tech Zulu Event

AUGUST 31, 2015

Julio Fernandez has been a pioneer in online marketing for over a decade. Mr. Fernandez is founding partner of SocialShelfspace.com, a marketing agency that combines search engine optimization with influencer outreach and social technologies to deliver measurable effects.

Search Engine Optimization 40

Search Engine Optimization Social Media Technology Council Ideas 40

Tech Zulu Event

DECEMBER 1, 2011

I’ve been working in the online advertising business for about 13 years handling everything from affiliate programs and banner ad campaigns, to search engine optimization and Google Adwords. The last serious job I had I was managing about $60 million in affiliate marketing revenue on a wide variety of campaigns.

Startup 80

Startup Design Advertising Search Engine Optimization 80

SoCal Delicious

JANUARY 15, 2010

Insane Ideas Are Life’s Great Equalizer Easily track and build Google Analytics UTM campaign URLs with Google Docs 6 key ways to improve your email communication Traditional networking is dead Create a simple website with the Google Docs CMS Succeed by Finding Your Audience See all posts Search » get help ready to start?

RSS 29

RSS HTML JavaScript Doc 29

Both Sides of the Table

SEPTEMBER 1, 2010

I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.

News 284

News Blogging Search Engine Optimization SEO 284