Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) To learn how to advertise on Google to get traffic to your website or offline business read “ Advanced Google Adwords ” by Brad Geddes. The best place to find forums is Google. Search Engine Optimization (SEO).

Custom 85

Custom Customer Marketing SEO 85

Eric Greenspan

JANUARY 15, 2014

I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. He will use it to get answers to questions on Wolfram Alpha or just by Googling it. This is wonderful, but I can’t say its helped me in my career much.

HTML 100

HTML Search Engine Optimization Santa Barbara Education 100

Eric Greenspan

JANUARY 15, 2014

I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. He will use it to get answers to questions on Wolfram Alpha or just by Googling it. This is wonderful, but I can’t say its helped me in my career much.

HTML 100

HTML Search Engine Optimization Santa Barbara Education 100

Both Sides of the Table

SEPTEMBER 1, 2010

I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.

News 284

News Blogging Search Engine Optimization SEO 284

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

JULY 24, 2015

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Blogging will improve your site search engine ranking. It's the first step to full use of social media marketing.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Startup 105

Startup Search Engine Optimization Summary Custom 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Custom 58

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Tips 93

Tips Search Engine Optimization Summary Startup 93

socalTECH

OCTOBER 14, 2011

We caught up with Sam Rogoway , the firm's CEO--and the former founder of TripUp, which is now part of Kayak--to hear about how the firm is hoping to revolutionize the local business video market with its services, which just launched last month. We've also found that online video really helps with search engine optimization.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Custom 96

Custom Customer Search Engine Optimization Summary 96

Startup Professionals Musings

FEBRUARY 27, 2010

I should have added that a website not clearly visible to search engines is lost in the dead zone. Unless someone searches for your company by name, it won’t show up in the results. The solution is basic search engine optimization (SEO). Google also rewards changing content with a higher ranking.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Tech.Co

FEBRUARY 8, 2018

I had a chance to catch up with Gary and talk about the state of entrepreneurship, trends in SEO, and how people can find their voice to start Crushing It. How will voice assistant devices change the game for advertisers/marketers and SEO rankings? I think of it as disrupting search altogether. That’s a big thing.

Startup 70

Startup Search Engine Optimization SEO Tips 70

Tech Zulu Event

APRIL 10, 2012

I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). When a developer publishes an app in the App Store , they’re given the ability to use 100 characters of keywords to try to maximize their search ranking.

Mobile 82

Mobile Search Engine Optimization SEO Startup 82

Startup Professionals Musings

APRIL 15, 2010

Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization). Blogs help because sites that update data frequently get higher SEO rankings. The old days of ‘push’ marketing and static websites are ancient history.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica.

Product 150

Product Entrepreneur Social Media Google 150

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Custom 164

Custom Customer Advertising SEM 164