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Demand Media Launches Long Form Article Effort

socalTECH

Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.

Demand 168
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SMCLA Takes On Google Analytics LIve

Tech Zulu Event

TechZulu will be streaming SMCLA: Going Goo Goo Over Google Analytics, live from the Mahalo Office in Santa Monica. This month we are going to take a deeper dive into one of the easiest ways to measure online social media efforts – through Google analytics. 23rd from 7-9:30pm as we discuss the topic of Google Analytics!

Google 56
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Gil Elbaz On Factual's New Warchest

socalTECH

Last night, Santa Monica-based Factual (www.factual.com), the data provider and data tools firm, announced a big, $25M funding round from Andreessen Horowitz and Index Ventures. The firm is headed by Gil Elbaz , who is known for co-founding Applied Semantics, the firm which invented Google's AdSense product.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. Google’s AdSense) or some other form of ad. I then remember when Amazon started selling books on the web. So what do we mean by in-stream advertising? contextual text ads (e.g. So did the media.

Ideas 286
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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. We had software executives from Google, Yahoo!, We had executives from the studios like Fox, Warner Bros and Disney.

Company 276
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. The birthplace of sponsored search (Overture), semantic search (Applied Semantics which became Google AdSense), comparison shopping (ShopZilla, PriceGrabber) and many others. Also East of the 405?

Startup 304
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

This was the first in her string of web properties. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers.

Startup 363