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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. We really want to help brands actually sell stuff.

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CurbStand Buys Curby To Expand Valet Parking Efforts

socalTECH

Los Angeles-based valet parking app developer CurbStand said this morning that it has acquired another, parking app developer, Curby , and will integrate Curby''s technology platform into its software. Curby develops software for valet parking operators, including reporting, metrics, and other enterprise features.

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Putting the band back together, ExactTarget execs reunite to launch MetaCX

TechCrunch LA

The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it again with his latest venture MetaCX. Especially since the round was led by the Los Angeles-based venture firm Upfront Ventures.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Have you worked with a talented individual or agency who helped you find and keep more users?

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Dollar Shave's TV Push Powered By Convertro

socalTECH

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. The reason why, is the firm has been running ads since January to help get the word out about its service and products.

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Interview with Vanessa Dawson, The Vinetta Project

socalTECH

The Vinetta Project (www.vinettaproject.com), a group which is focused on helping to accelerate the growth of female-led startups, announced a few weeks ago that it is working with P&G Ventures, the internal "startup studio" of Procter and Gamble on an effort to help female-led companies in Los Angeles.

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The Changing Venture Landscape

Both Sides of the Table

There are of course many Seed VCs who take board seats, don’t over-commit to too many deals and try to help with “company building” activities to help at a company’s vulnerable foundations. at this scale it’s easier for us to help fund a seed extension. And the truth is that several entrepreneurs prefer it this way.