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Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. However, you understand that you can talk to them about it and possibly pay for their help if you want to know more.

SEM 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help.

Marketing 379
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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

Essentially, the customer wants natural and organic ingredients. Most people don't want injectsion, radio frequency, or ultrasounds, and it helps that we can work with pregnant women. We're the first on the market, and it's completely insane that in 2020, everything is organic and this segment of the market is not.

Template 124
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

There is a corollary to that advice, which is “doing the right things is more important than doing things right.&# Sounds simple but in practice I promise you most organization fall into the latter trap. Here’s how it goes: You have a business development group with two people. You have a marketing department with three people.

Startup 323
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. How many adds came through organic SEO? How many through SEM? SEO is seldom “free.”. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate.

Metrics 346
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233
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Interview with John Tomich, Onestop Internet

socalTECH

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. Lots of them are in the apparel space.