Both Sides of the Table

JUNE 27, 2011

If I can help you avoid some of my first-time mistakes it would be a victory. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). It’s a buggy product but pretty damn cool. . “ We need to learn from doing, by trial-and-error.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. To be clear – I’m not saying huge successes make a VC less likely to be helpful to you – I’m just saying it’s not a guaranteed predictor. Connections?

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Both Sides of the Table

AUGUST 23, 2010

Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. Frankly, I enjoyed the community so much that I would have continued to come back more often but my blogging pace has been such that evening time commenting on an answer website was time away from writing pieces like this.

Blogging 301

Blogging SEO Startup Writing 301

InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

JUNE 30, 2014

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. I know that finding time is hard, and good writing is simply not what most people do. Writing a blog is all about communication, and that’s your number one job as founder of a new startup.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Don’t just write a carbon copy of what somebody else is doing. What should you blog about? That’s boring.

Blogging 286

Blogging Startup Writing Summary 286

socalTECH

MARCH 21, 2011

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are? We give it to our own kids.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

AUGUST 9, 2018

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Find your niche and highlight how your product meets the customer’s exact need, and is the best in the world.

SEO 53

SEO Tips Newsletter Statistics 53

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Both Sides of the Table

MARCH 25, 2016

Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. Market Size. Asia is smaller but growing as wealth increases in large, urban environments. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

APRIL 23, 2011

Back to regular writing this week so check back in. In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. 5:00 – 5:55).

Capital 265

Capital Venture Capital Veoh Startup 265

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

NOVEMBER 29, 2010

The biggest roadblock is that startup founders already have too much to do building a product, mapping strategy, courting investors, etc. So finding time is hard, and good writing is simply not what most people do. Writing a blog is all about communication, and that’s your number one job as founder of a new startup.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Tech Zulu Event

NOVEMBER 11, 2011

One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. Who are you writing to…What are their fears, their dreams, their lifestyles? Write your content.

Blogging 83

Blogging Email Writing Sites 83

Jason Nazar

AUGUST 15, 2013

Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Create a target list of blogs that could cover your product or content. Referring Traffic / Press.

Web 61

Web Social Media Content Sites 61

Both Sides of the Table

MAY 15, 2010

Clearly a startup should consult its lawyer before filing or not filing.But the attorneys I relied on to write this piece told me that they’ve done lots of Section 4(2) deals in the past, and would recommend it to clients who had relatively simple financing agreements (not tranched-out, not too many investors, etc.) YOu should check it out.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Websites like Elance and Guru.com help you staff up with specialists, or find work if you are a specialist.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

socalTECH

JULY 29, 2009

This morning, Knowledge Genie (www.myknowledgegenie.com) launched a new web site that helps experts and authors publish online information to the web. Instead of writing a book, we wanted to develop a platform to bring our methods to life, and scale our knowledge. If you've written a book, it can help reinforce that knowledge.

Geni 100

Geni Web Guide Platform 100

Jason Nazar

JANUARY 14, 2009

Increase the production of your content. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Create a target list of blogs that could cover your product or content. Make a list of the journalists writing the articles, they’re easy to find on Linkedin and Facebook.

Web 62

Web Social Media Content Sites 62

SoCal CTO

MARCH 22, 2007

to help bloggers and blog readers with comments. Ive not found that much use for LinkedIn to help my blogging, but Im starting to think about this. Maybe this meme will help. I am in the middle of writing up some of my thoughts on this and will post about it and let you know. I definitely check people out using LinkedIn.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil. Unattributed – There is no such thing as organic customers. It does not happen.

Customer 164

Customer Custom Advertising SEM 164

SoCal Delicious

JANUARY 15, 2010

When you feature a “product of the week&# , “hottest blog post&# , “today’s joke&# or so, then bookmarkers will love it when its URI doesn’t change. It was fun to write, so go get the best out of it. SEO Mofo ! ) For such transient URIs do a 307 redirect to the currently featured page.

SEO 37

SEO IP PHP Blogging 37