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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

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Naritiv Raises $3M For Snapchat Content

socalTECH

Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms.

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The Future of Television & The Digital Living Room

Both Sides of the Table

So without my weighing into the pro’s / con’s of this I can say that I believe it will capture a large segment of the market but leave room for “open platforms&# to play a big role. Google balances the universe and helps all of the hardware, software and media companies ensure it isn’t a “one horse race.&#.

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Interview with Sam Rogoway, Near Networks

socalTECH

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: We use YouTube as our hosting platform, for a variety of reasons. Where do those videos get distribute? Thanks, and good luck!

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Interview with Brandon Hance, Audiolife

socalTECH

We allow them to have virtual store fronts, portable stores, which they can place on their social networking profiles, on their own dot com, on their blogs, and so forth--anywhere fans already interact with the artist. There's a convergence between the paradigm of the music business, and the business of social media.

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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation.