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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Much of network television can cost $100,000 / minute to produce. It’s why many talent agencies or ad networks struggle to get scale advantages.

Company 339
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Why The Growth Of The Internet Is Driving EdgeCast's Revenues

socalTECH

What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? We serve up four to five percent of the global Internet on our network. James Segil: EdgeCast is the fastest growing CDN in the world. READ MORE>>.

CTO Hire 248
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Learning The Ropes Of Internet Video With Michael Tringe and CreatorUp

socalTECH

We teach people how to make web series and video for the web, and specifically for sites like YouTube, and independent networks like Flip and Dailymotion. An example is Melissa Rundle, who was been writing for the industry doing FunnyOrDie type comedies. I also worked with content partnership with Flip Networks. READ MORE>>.

Web 187
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The Future of Television & The Digital Living Room

Both Sides of the Table

You’ll likely see applications that draw you into interactive experiences, connect you to your social networks, help you browse your TV better and create a richer media experience overall. Trying searching for something on Hulu. Try it first for content that is on Hulu and then for content that is not. By a long shot.

Content 386
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising is also what allows you to watch Hulu for free, use Yahoo! People mistook the fact that these text advertisements worked in Google to say they would work in social networks. So PPC (pay-per-click) advertising on social networks has performed poorly to date. Why do you think this form of advertising will be effective?

Ideas 286
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How to Save MySpace

Jason Nazar

Get users immediately into valuable content that engages them in the site: featured video, music, news; video, popular trending items in my network. Work with the studios to have premium Hulu-ish content prominently branded and for sale. I’m not friends with most of the people that are connected to me on social networks.