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UberMedia Names VP

socalTECH

Pasadena-based UberMedia , the Idealab-backed developer of mobile and desktop messaging and social media apps, is announcing this morning that it has hired Ken Rudman as its Vice President of Developer Relations. Rudman has also served at Technicolor, Overture/Yahoo! Rudman has also served at Technicolor, Overture/Yahoo!

Idealab 154
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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

Talk about the market, when you say you're outside Google and Bing, explain what that means? The company was founded in 2001, as Findology Interactive Media. We got into the pay-per-click space early on, when Idealab launched Goto.com, which eventually became Overture and was acquired by Yahoo.

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Los Angeles Tech Launched - Hot List

SoCal CTO

This is based on occurrences during this time period as compared to other time periods.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon. the funding and market coverage. LivingSocial. businesses.