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Guidance Software Snags j2 Global, Idealab Vet

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Pasadena-based Guidance Software said this morning that it has named Michael Harris as its new Chief Marketing Officer. Harris also has served at Idealab, Adapt Technologies, Yahoo''s Overture Services Division, FileNET, and Stac Software. guidance software executive idealab j2global michael harris marketing' READ MORE>>.

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Perfect Market Names Advisors

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Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. Tags: perfect advisor market idealab executive. READ MORE>>.

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San Gabriel Valley: Bitcoin Creator Not The Only Inventor In Town

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If it seems strange to find the inventor of Bitcoin living in the San Gabriel Valley, it''s actually not all that surprising given the area is home to one of the most prominent research universities in the United States, The California Institute of Technology ; NASA''s Jet Propulsion Laboratory ; and the original Internet incubator, Idealab.

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UberMedia Names VP

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Pasadena-based UberMedia , the Idealab-backed developer of mobile and desktop messaging and social media apps, is announcing this morning that it has hired Ken Rudman as its Vice President of Developer Relations. Rudman has also served at Technicolor, Overture/Yahoo! Rudman has also served at Technicolor, Overture/Yahoo!

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Spotlight: LA Tech Summer Judges Includes BetterWorks, CallFire, Idealab, and Tech Coast Angeles

Tech Zulu Event

He also designed the Farmville iPhone application (top iPhone app), and worked on corporate development deals including Microsoft, Yahoo, Zynga Japan, and Zynga corporate strategy. Alex Maleki , Member of New Venture Group at Idealab. Alex is a member of the New Venture Group at Idealab, headed by Allen Morgan.

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Interview with Jon Waterman, Founder and CEO of Ad.net

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Talk about the market, when you say you're outside Google and Bing, explain what that means? We got into the pay-per-click space early on, when Idealab launched Goto.com, which eventually became Overture and was acquired by Yahoo. Marketing dollars start to go away in any difficult economy.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.