Information RSS Social Media Technology 
Both Sides of the Table
FEBRUARY 21, 2010
I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. When we look at Twitter we’re following friends or people from whom we want to know more information.
SoCal CTO
OCTOBER 19, 2009
I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). But from a value perspective, it really comes down to the numbers I showed for my eLearning Technology blog. This is that post. Use Ping.fm
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InfoChachkie
JULY 9, 2012
Subscriptions & Social Sharing – In the last century, magazine and newspaper subscriptions drove readership, which sold print ads. The same phenomenon is true in the YouTube ecosystem, but with a social media twist. YouTube allows viewers to subscribe to their favorite channels. I got the power. Share and Enjoy.
Startup Professionals Musings
JUNE 16, 2023
A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology.
Startup Professionals Musings
SEPTEMBER 19, 2020
A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Make it fast.
Startup Professionals Musings
MARCH 14, 2011
A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his new book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Make it fast.
Startup Professionals Musings
NOVEMBER 28, 2018
A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Make it fast.
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