Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.
Startup Professionals Musings
MARCH 23, 2013
Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). For credibility with investors, stick to the organic SEO model and other revenue streams until you have the high traffic to survive on PPC revenue. Marty Zwilling.
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socalTECH
MARCH 13, 2020
Essentially, the customer wants natural and organic ingredients. We're the first on the market, and it's completely insane that in 2020, everything is organic and this segment of the market is not. The retention rates were low, which mean they could not invest in marketing like we can. Our average retention is 70 percent.
Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. The fees generated from speaking engagements and consulting can be worth several times the investment of getting your book on a best seller list.
InfoChachkie
JULY 23, 2012
Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.
Both Sides of the Table
APRIL 4, 2011
How many adds came through organic SEO? How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Revenue metrics are one of the first things I ask for from the startups in which I invest. How many through affiliate deals? SEO is seldom “free.”.
Both Sides of the Table
APRIL 26, 2016
The reason one would accept losses is when they are investments in fueling faster growth. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. I have been shouting it from mountaintops to companies I’ve invested in for years. But LTV / CAC is just one measure.
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