Layoffs Marketing Sales Startup 
TechCrunch LA
JANUARY 26, 2022
“[W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. The tech team layoffs are notable for a beauty retailer that has often described itself as a technology company.
socalTECH
MAY 17, 2012
A report today from PandoDaily said that Santa Monica-based BetterWorks has terminated all of its sales and marketing staff, and half of its operations team. The move is an abrupt shift from feast to famine for BetterWorks, the high profile employee fringe benefits startup headed by prolific angel investor Paige Craig.
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socalTECH
DECEMBER 12, 2012
The layoffs--first reported by PlugInCars--apprently included a "substantial part" of its sales and marketing staff. The layoffs impact approximately 15 percent of Coda's workforce. The layoffs apparently come as the company has sold less than 100 of its automobiles since launching in March, according to the report.
Startup Professionals Musings
AUGUST 1, 2013
The sad truth is that cash flow surprises kill many startups, even though they should have been adequately funded to survive. Your startup may be profitable, but broke. You can make profits without making any money, since the first priority of most startups is to reinvest everything back into the business for growth.
Berkonomics
SEPTEMBER 24, 2015
This should be a major milestone goal of all start-ups. Usually leading up to the time positive cash flow is initially reached, the management team is not taking a market wage, payables are stretched, and any slowing of receivables collections would likely cause layoffs.
Tech Zulu Event
JULY 6, 2013
Adam has been in the startup business for a long time and knows his way around on running a business. Adam sat down with us to talk about startups, the LA scene, and his company ScoreBig. TechZulu: Where did you get the idea to start ScoreBig? ScoreBig also recently teamed up with United MileagePlus. What is ScoreBig?
Both Sides of the Table
MARCH 10, 2010
I know that this will sound like a random post topic for startup advice but I promise it’s relevant. When I started blogging I had an idea. I would take all of the one-on-one conversations that I have with entrepreneurs from the things I’ve learned and just write them up for anybody to read. Tomorrow if possible.
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