7 Strategies To Win With The Power Of ‘We-Commerce’
Startup Professionals Musings
SEPTEMBER 24, 2023
In her classic book, “ We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy ,” veteran marketing strategist Billee Howard calls this movement an economy centered on the power of “we” instead of “me.” The days of mass production and commodity pricing as an asset are gone.
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