socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform.

Advertising 230

Advertising Santa Monica Startup Media 230

SoCal Tech Calendar

OCTOBER 14, 2010

The program will be determined by a multitude of factors, evolving trends and best practices that our panel of hands-on, highly regarded search engine optimization and marketing experts will discuss in detail. Plus, attendees will learn what kind of future of there will be in search marketing. See [link] (more).

Search Engine Optimization 100

Search Engine Optimization Paid Search Social Media Demand 100

InfoChachkie

NOVEMBER 3, 2014

Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

socalTECH

MARCH 10, 2017

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. There are hundreds and thousands of representation of companies on Facebook, Google, Apple, and Yelp, in paid search and through social experiences. What's the biggest thing that the company has done since you came on?

Google 127

Google Paid Search Mobile Activity 127

Startup Professionals Musings

OCTOBER 3, 2012

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Social media activities require professional effort and time, so beware the hidden costs. Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Startup 96

Startup Social Media Content Paid Search 96

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Startup Professionals Musings

NOVEMBER 12, 2013

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Social media activities require professional effort and time, so beware the hidden costs. Search engines like Google are still the primary method for finding information on the Internet. Engage your audience with social media.

Social Media 93

Social Media Content Startup Web 93

socalTECH

FEBRUARY 24, 2010

And second, that Curate Media will be the corporate brand and organizing unit. Scott Morrow: 75 percent of our revenue comes from leads or the performance marketing we pass to brands and retailers who want to sell the products discovered on our site. There's also an extremely important media aspect to the model.

Content 165

Content Demand Sites Media 165

SoCal Delicious

NOVEMBER 16, 2012

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. analytics to help companies track and optimize their marketing effort. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising.

Southern California 66

Southern California Software Artificial Inteligence Company 66