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Why Hollywood is Joining the Video On-Demand Market

Tech.Co

Hollywood studios are jumping on the trend of the VOD market. What this means is, even though Netflix essentially pays for the rights to stream Hollywood movies, it doesn’t even come close to the money studios make from movie theaters. Hollywood is Lacking in VOD Marketing Skills. For example, Warner Bros.

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Yekra | Embedding a Movie Theater on the Small Screen

Tech Zulu Event

Only a few online movie distributors exist on the markets now, but how are they supposed to help grow digital movie properties? Netflix, Amazon, Hulu and other online distributors bring viewers to their portal to watch movies and TV shows. Yekra changes the way studios market their movies. Teaming up with Warner Bros.

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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?

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PortalOne raises $60M as it levels up to launch its hybrid, immersive gaming platform later this year

TechCrunch LA

That has led to record levels of interest and engagement in games, and that has in turn resulted in a host of new entrants into the space (including some from other entertainment verticals, like Netflix ). ” That sauce is something that investors think will be to mass-market taste. “We “This is part of our secret sauce.”

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Facebook’s Biggest Mistake?

InfoChachkie

Maybe even as big as Netflix’ seemingly permanent mistake of not allowing Netflix subscribers to send a “your friend Arden thought you’d love this movie. Click here to watch it for free” link to their non-Netflix friends. Our technology helps to establish, optimize, and monetize your mobile marketing opportunities.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

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The Future of Advertising will be Integrated

Both Sides of the Table

The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. So people will spend money online to get you to sign up for credit cards or Netflix but not to change your laundry detergent. You’ll see a clear problem here.