SoCal Tech Calendar

JANUARY 23, 2013

Tuesday, January 29, 2013 -- Making SEO and Paid Search Marketing Work for Startups. Speaker: Corey Quinn, VP Business Development, The Search Agency, Inc. Join Stubbs Alderton and Markiles, LLP for this exclusive event! See [link] (more)

Paid Search 113

Paid Search SEO Marketing Organic Search 113

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2012

In the online world, you need a solid connection between your domain name and your product, brand, or business. Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

In the online world, you need a solid connection between your domain name and your product, brand, or business. Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines like Google are still the primary method for finding information on the Internet.

Social Media 93

Social Media Content Startup Web 93

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164