Berkonomics

AUGUST 31, 2023

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment.

Competition 156

Competition Research Summary Pricing 156

Startup Professionals Musings

JULY 18, 2022

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Patents 106

Patents Offshore Startup Demand 106

Startup Professionals Musings

SEPTEMBER 25, 2021

So what do investors look for in qualifying you for that million dollars you need to take your invention from your garage to the market? Investors expect proof that your invention can be manufactured in volume, and can justify a sales price at least double the cost, to a large customer set that has money to spend.

Technical Review 156

Technical Review Funding Patents Ideas 156

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. You have figured out how to undercut your competitor’s price, and still hold your margin.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

SEPTEMBER 18, 2022

They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market. He or she will assume your comment means there is no market for your product or service, or you haven’t looked. Neither speaks well for you or your startup. Proclaim your solution as a paradigm shift.

Competition 133

Competition Patents Resource Invest 133

Startup Professionals Musings

MAY 10, 2021

Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges. Many businesses have found that raising the price of a product to give it status can win more customers than a price war.

Ideas 171

Ideas Patents Training Entrepreneur 171

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Target market. Sales/Marketing.

Sales 102

Sales Custom Customer Outsource 102

Startup Professionals Musings

OCTOBER 13, 2012

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 104

Marketing Startup Patents Offshore 104

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 54

Marketing Patents Offshore Startup 54

Berkonomics

FEBRUARY 17, 2010

Know your market and competition, or don’t spend a dime on anything else. I have stated previously that I love absolutes – statements with no wiggle room for gray-area responses. There was even talk of some phone companies using the patented system for serving communities of guests, not just from a single hotel.

Marketing 247

Marketing Competition Research Summary 247

Startup Professionals Musings

FEBRUARY 14, 2021

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. All of these are competitors in terms of speed, price, or luxury.

Competition 166

Competition Funding Startup Patents 166

Berkonomics

MARCH 5, 2020

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. . Are you ahead or behind the market with your product or service? compete in the marketplace?

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Berkonomics

JULY 6, 2017

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. Here’s where some intelligent market research might have saved the company and my investment. So, I lost over a million for lack of market research. Back to 1996.

Competition 266

Competition Research Summary Pricing 266

Xconomy

SEPTEMBER 6, 2019

Being first to market with a new type of drug brings advantages. It grabs market share that followers have to steal away. The first mover sets the bar for what physicians, payers, and patients can expect of that medicine and how much it costs. But the first mover isn’t infallible if someone else has something better.

Pricing 84

Pricing Class Study Marketing 84

socalTECH

SEPTEMBER 25, 2013

Donuts , the domain name registry companies targeting the emerging generic, top-level domain name (gTLD) market, has launched a new service aimed at protecting trademarks across its portfolio of gTLDs, the company announced today. Pricing on the new service was not disclosed. READ MORE>>.

Services 159

Services Patents Email Los Angeles 159

TechCrunch LA

APRIL 22, 2019

That would have been a botox bar that would sell cosmetic treatments to folks who wanted treatments, but didn’t want to pay high prices for them. With Naqzi on board, the company began filing patents for its unique process and the products it’s bringing to market, says Paiji.

Design 161

Design Patents Los Angeles Ideas 161

Startup Professionals Musings

FEBRUARY 12, 2023

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Viral marketing costs real money, and your support staff and hosting systems cost even more. Finish the product before marketing begins.

Startup 124

Startup Writing Entrepreneur Ideas 124

Startup Professionals Musings

DECEMBER 14, 2019

They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market. He or she will assume your comment means there is no market for your product or service, or you haven’t looked. Neither speaks well for you or your startup. Proclaim your solution as a paradigm shift.

Competition 120

Competition Patents Resource Invest 120

Startup Professionals Musings

JUNE 19, 2023

Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. Ideas have to be implemented well to change a market, or the world. First-movers have an initial advantage, but this position is fraught with risk, and often comes with a high price.

Entrepreneur 101

Entrepreneur Startup Ideas Competition 101

Startup Professionals Musings

MAY 17, 2020

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Viral marketing costs real money, and your support staff and hosting systems cost even more. Finish the product before marketing begins.

Startup 174

Startup Writing Entrepreneur Ideas 174

Berkonomics

MARCH 14, 2019

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. . Email readers, continue here…] Are you ahead or behind the market with your product or service?

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Startup Professionals Musings

JULY 17, 2022

Market change happens too frequently these days, and organizations need to quickly change course just to survive. It might be a patented technology, but it could also be the creativity of employees or logistic competencies of the company. It is about identifying a core competence which others cannot match.

Organization 118

Organization Course Patents Entrepreneur 118

Startup Professionals Musings

FEBRUARY 17, 2021

The same is true for filing patents, registering trademarks, and filing copyrights. Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. Work out of your home, and keep your own books.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Both Sides of the Table

JUNE 30, 2016

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. You will build out features or expend to platforms — often before you have enough market feedback to warrant it.

Startup 292

Startup Software Review Pricing Entrepreneur 292

Startup Professionals Musings

SEPTEMBER 26, 2020

Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. Ideas have to be implemented well to change a market, or the world. First-movers have an initial advantage, but this position is fraught with risk, and often comes with a high price.

Startup 171

Startup Ideas Entrepreneur Competition 171

Xconomy

JULY 26, 2019

What will the legacy be of Jeff Leiden, the longtime CEO of Vertex Pharmaceuticals? Vertex surprised Wall Street this week by announcing Leiden’s seven-year run will end next spring. In some ways, his legacy is already written. He steered Vertex through a crisis when its hepatitis C business was squashed by competition.

Pricing 77

Pricing Competition San Diego Patents 77

Berkonomics

AUGUST 10, 2017

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 243

Venture Capital Product Resource Marketing 243

Both Sides of the Table

OCTOBER 30, 2014

I think this is a combination of being realists as venture capitalists that outsized returns in our funds must come from taking on bigger, more impactful projects that can move markets. Did anybody hold patents that would prevent us from using this technology? Could we produce this at cost? We hired OSHA regulatory lawyers.

Technical Review 418

Technical Review Software Review CTO Hire IP 418

Startup Professionals Musings

AUGUST 12, 2019

First of all, you need some convincing market research that your solution addresses a real and growing problem. Skip the fuzzy marketing terms, like “easier to use” and “more functions.” Avoid the temptation to narrow the scope so far as to conclude that you have no competitors, since investors might conclude you have no market.

Competition 86

Competition Patents Startup Custom 86

Startup Professionals Musings

APRIL 29, 2023

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Indeed, there are some success factors that are common to both environments.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

APRIL 18, 2015

This approach, popularly known as glocalization , means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Patents 106

Patents Startup Offshore Demand 106

Startup Professionals Musings

SEPTEMBER 8, 2018

So what do investors look for in qualifying you for that million dollars you need to take your invention from your garage to the market? Investors expect proof that your invention can be manufactured in volume, and can justify a sales price at least double the cost, to a large customer set that has money to spend.

Technical Review 86

Technical Review Patents Ideas Journal 86

Startup Professionals Musings

JUNE 2, 2021

Features, availability, and brand are just the price of entry. Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs.

Competition 142

Competition Software Review Social Media Custom 142

Startup Professionals Musings

JUNE 26, 2015

As a model, think high-quality marketing collateral, with text and graphics in columns and sidebars, but focused on the value of your business, rather than selling your product. Skip the fuzzy marketing terms, such as "easier to use," "lower cost" and "disruptive technology."

Summary 101

Summary Patents Technical Review Competition 101

Startup Professionals Musings

AUGUST 3, 2020

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Indeed, there are some success factors that are common to both environments.

Startup 174

Startup Training Services Writing 174

Berkonomics

MARCH 15, 2012

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. Are you ahead or behind the market with your product or service? And fifth: Competitive risk.

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Startup Professionals Musings

MARCH 2, 2020

His challenge is to focus on one market, with a specific design, cost, and price. Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. Only a great team, and listening to customers, will allow you to adjust as you learn more, or the market changes.

Ideas 126

Ideas Writing Examples Outsource 126