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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Marty Zwilling.

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DONE Ventures Sues NBC Universal Over Failed Domain Name Sale

socalTECH

Ventures , the Internet marketing firm headed by BetterPPC's Ben Padnos , has sued NBC Universal over a failed agreement to buy domains Women.com and Women.net from NBC Universal via domain name firm Sedo. As evidence, DONE! submitted an email chain which shows the acceptance of Padnos' offer by Sedo.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting. Cost per action (CPA).

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Tracking and performance reporting.

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Tsavo Buys BetterPPC

socalTECH

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. s technology uses technology to help set up, manage, optimize, and report on pay-per-click campaigns for small and medium businesses.

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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

Jason is another local Santa Barbara CEO and we had a great chat about Make It Work, Ring Revenue, Affiliate Marketing and life in SB. He’s a great guy and taught me a bunch of new things about affiliate marketing and his company. I will share what I’ve learned about affiliate marketing in the past few days with you now.