Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

SEPTEMBER 28, 2017

And then there are options: [Email readers, continue here…] Stock options or phantom stock are the tools of early stage businesses used to attract great talent when there is not enough cash to pay market rates. How about the price per share? The price per share for option grants is also an important consideration.

Equity 256

Equity Class Pricing Sales 256

Berkonomics

APRIL 13, 2017

Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large a total market? Email readers, continue here…] Can you dominate that market?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

NOVEMBER 25, 2021

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. These include having a current knowledge of competitors’ hiring practices, pricing strategy, and more.

Competition 156

Competition Marketing Class Product 156

Berkonomics

NOVEMBER 18, 2021

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. The first crisis is financial, funding the business, development, inventory, and marketing. Email readers, continue here…] And the third predictable crisis is…. So, your business has begun to take off.

Class 156

Class Customer Custom Email 156

Tech.Co

JUNE 3, 2022

Square is one of the biggest POS systems on the market for retailers and restaurants alike, while Apple is one of the biggest tech giants. We've detailed the prices and features to know in our guide to all of Square POS's account plans. Secure and Seamless Payment.

News 155

News Newsletter Sales Tips 155

Berkonomics

MAY 27, 2021

Email readers, continue here…] Each board member is legally tasked with two duties: the duty of care, and the duty of loyalty: care for the living entity that is the corporation itself, and loyalty not to the board member’s constituency, but to the corporation itself. What are the legal responsibilities of board members?

Resource 156

Resource Acquisition Class Help 156

Both Sides of the Table

OCTOBER 18, 2015

There is a lot of uncertainty about the state of the private, high-growth technology markets and the venture capital markets that underpin them. There is nobody to blame for this abandonment of common sense – it is simply the market being the market and we’re doomed to repeat history. It’s just a market.

Venture Capital 150

Venture Capital Pricing Platform Marketing 150

Berkonomics

MAY 12, 2010

Email readers continue here.] Each grant to new or existing employees must be approved by the board before issue. The price per share for option grants is also an important consideration. It there is only one class of stock, the same as the founders, and the appraisal of the single class of shares yields, say $2.00

Equity 213

Equity Class Pricing Startup 213

Berkonomics

SEPTEMBER 2, 2011

A financial buyer will analyze your numbers, past and forecast, to the n’th degree, and calculate the price based upon the result, after carefully comparing your numbers with those of others in the same and similar industries. The price negotiated is not at all the critical factor in the emotional sale.

Sales 220

Sales Pricing IBM IBM 220

Berkonomics

DECEMBER 13, 2011

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more marketing capital and entail much more risk than one that follows an existing trend, even if an emerging one. Email readers, continue here.]

Class 149

Class Product Marketing Demand 149

Berkonomics

JULY 19, 2011

Even with the usual discount of 10%, the margins on hardware were high, especially when applied to prices that exceeded $30,000 per sale. . In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Email readers, continue here.]

Pricing 184

Pricing Networking IBM IBM 184

Berkonomics

JUNE 2, 2015

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Email readers, continue here…] The first crisis is financial, funding the business, development, inventory, and marketing. So your business has begun to take off. Don’t be alarmed by this next statement.

Class 120

Class Customer Custom Email 120

Berkonomics

NOVEMBER 13, 2014

Email readers, continue here.] Each board member is legally tasked with two duties: the duty of care, and the duty of loyalty: care for the living entity that is the corporation itself, and loyalty not to the board member’s constituency, but to the corporation itself. The average board for a company taking outside investment money is five.

Resource 222

Resource Acquisition Class Help 222

Berkonomics

JUNE 18, 2015

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Email readers, continue here…] Second is product risk. Here are risks you can address.

Competition 120

Competition Marketing Class Product 120

Both Sides of the Table

OCTOBER 22, 2009

Only Hire A+ People Who Punch Above Their Weight Class. I believe that you should always hire people are are looking to “punch above their weight class,&# which means to hire people who want to be one league above where they are today. Weight Class : Let’s take sales. I’m not one of those. Your solution?

Startup 327

Startup Sales Class CIO 327

Berkonomics

NOVEMBER 7, 2013

The basic concept has to make some kind of sense given the technical, market and competitive environment, otherwise nothing else matters. This is where you find the superb Rails coder, and the world-class information architect, and the consummate sales guy, and the persuasive business development person, and the brilliant CFO.

Startup 189

Startup Sales Ideas Entrepreneur 189

Both Sides of the Table

JANUARY 14, 2014

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. The key is understanding the nuance. PHONE CALLS. Enter phone calls.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

JULY 12, 2016

The Luddites would ruin machinery by “throwing a spanner in the works” (or a monkey wrench to the American reader). In order to combat the losses of traditional jobs we invested in education and training and public infrastructure that enabled the growth of the middle class. Let’s all just focus on our home markets like the US”?

Education 150

Education Resource Class Course 150

Both Sides of the Table

MAY 7, 2011

Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). The important lesson in order to gain market share was that in order for new users to try Microsoft Excel, they had to be able to work with the files their coworkers were creating. Pricing information. Marketing materials.

Software Review 285

Software Review Software Blogging Startup 285